Occasionally, we have a client who comes to us with a fairly good grasp of social media and marketing in general, but they need some help in putting all the pieces together. Such is the case with Dr. Michael Smith, owner of Carolina Natural Health Center. With a background in marketing and a firm grasp of what is important in the digital age of marketing, he had his Facebook, twitter and LinkedIn in a good place. He had a YouTube channel where he spoke to topics relevant to his industry.
So why would someone like Dr. Smith need a marketing team? We started by building out his social media with custom artworks and connecting all the pieces. We created a customized YouTube page to showcase the video work they have done. As with many clients, we reached out to potential partners in social media as well as good partners for their business are key.
We are creating newsletters and reworking his Constant Contact list to be an effective marketing tool for his various business plans and clients. With a schedule as busy as Dr. Smith’s, we can provide the support he needs without having to hire an in-house marketer. We look forward to reporting back the rewards of our work and watching Carolina Natural Health Center grow.
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